Some days ago the magazine Fortune confirmed the thing that business, in every aspect, is changing. Geoff Colvin’s analysis is very clear and exhaustive: we find ourselves in an era of digital co‐evolution and iper‐competition and who stops, in terms of innovation, is lost.

The same author points out that there is a good news: as for each change there is a great opportunity for all those that are keen to accept it and welcome it with the right approach. What appears clear and glaring is that in almost all the human fields the entry barriers are falling down. The fisr of the power forces that are shaping our social‐economical structure is with no doubts the strong ongoing technological acceleration.

We live in a reality where the number of inter‐connected devices is increasing more and more and brings the Internet in a way more places than before, creating and reproducing original situations. Few days ago Google, for example, has inugurated a new machine learning engine, Tensor Flow, enriching in this way the already big family of entirely accessible tools in open source mode.

Looking beyond technology

What we desire changes, toghether with what is possible. We find ourselves at the terminus of a core generation that completely shaped the 20th century, the Baby Boomers’ one, while a new one is showing, the Millennial’s era. This category is determined by all those who live in the cities, who beware of consumes and who realize that the world, in general, is changing. These people have an high self‐esteem and, at the same time, they far more inclined to social relations than the previous generations.

They aspire to be active agents of change and this will is witnessed, above all, by the way they approach to their job, in all its aspects. In which exactly they are distinguished by their predecessors? It’s just enough to think that the 6o% of the freelances states to have started to work solo because of choice rather than necessity, whereas the other 50% affirms that there’s no salary that could seduce them and make them switch to a traditional job.

If a lot prefer this choice, others, at the same time, invent new ways to monetise their time through the plurality of the tools available on the web. But what do these people look for exactly? Simply, they wait for high level experiences and products that may be interfaced in a new natural and effective way.

Some notes on the well­considered platforms

Are four the main attributes that a valid platform should possess.

  • Personal: that is, allows the user to find or create a customized solution, that suits his needs. ‐ Relevant: should be responsive to the exingences in the exact moment when the problems pop out.
  • Human: provided with a friendly, intuitive, comprensible and that considers the user as a person and not as a marketing target.
  • Quick: detectable and promptly usable.

In this contest also the concept of client is slowly changing: from value‐consumer there was a huge shift from the focus to the setting of production to the organization of interactions.

All the platform‐based activities perform three main things: they understand that new model of production and single activities may work as an alternative to the traditional patterns; they are able to push and stimulate these actors in order to make them contribute to new systems, in a co‐productive contest; they build a platform that allows people to access to a world taht they probably would have never had the chance to meet if put in an industrial , classic contest. The enteprises who understood this shift are, in fact, running their production through the employ of these tools and, on another hand, stimulate and riproduce a free and virtuous competition to improve the quality of the services.

Last but not least, if we would live to sort the single identities that stand in the middle of this matter, we will have:

  • the platforms’ owners: those who make sure that the engine survives and its correct functions, using, in a direct way, human resources in the majority of cases;
  • Users contributors (or producers): people who intend to produce value through the tool in return of money or similar
  • The partners: users and copanies who seek a major professionalization and a tighter link with the platform in question

This logic makes possible for the users, throughout these services, to emancipate themselves and to produce value for them and for the others, in terms of economical prosperity, safety and cultural evolution, among the others.

Sources: http://www.chefuturo.it/2015/11/capitalismo‐cognitivo‐lavoro/